Search Engine Marketing
Search Engine Marketing(SEM) is a paid advertising technique for getting traffic on a website in search engines. SEM is alternately referred to as paid search or pay per click (PPC).
Pay-Per-Click (PPC), Local and Organic SEO
There are three main types of Search Engine Marketing(SEM) – all aimed at helping you earn greater visibility in search results.
(1) Pay-Per-Click (PPC) or Sponsored Search Results;
(2) Local SEO; and
(3) Organic SEO.
The main differences between the three are:
(1) what prompts your business or content display in search results.
(2) how quickly you can start showing up in search results.
(3) The dominant factors that influence your ability to achieve a higher ranking.
Types of Ads in PPC are:
Types of Ads in PPC are:
Pay-Per-Click (PPC), Local and Organic SEO
There are three main types of search engine marketing (SEM) – all aimed at helping you earn greater visibility in search results.
(1) Pay-Per-Click (PPC) or Sponsored Search Results;
(2) Local SEO; and
(3) Organic SEO.
The main differences between the three are:
(1) what prompts your business or content display in search results;
(2) how quickly you can start showing up in search results; and
(3) the dominant factors that influence your ability to achieve a page 1 ranking.
Types of Ads
- Search Ads
- Display Ads
- Responsive ads,
- Retargeting (or Remarketing) ads,
- Native ads
- Dynamic Search Ads (DSAs)
- Image Ads
- App Promotion Ads
- Video Ads.
We at Digital Marketing Agency in Pune(DMP) can help you improve your SEM and make your visibility stronger for a better lead funnel.
Key Benefits of Search Engine Marketing (SEM)
- Visibility
- It’s Affordable
- Analytics
- Faster Results and Responses
- Make Changes When You Want
- You’re At The Top